Ethical Vignette Essay - 773 Words

Title: Ethical Vignette Abstract In this paper I will discuss the ethical vignette as it deals with confidentiality and ethical dilemmas that counselor’s face. I will reflect on a video presentation as well as the North Carolina rules and regulation and the ACA Code of Ethics as it relates to confidentiality and ethics. I will explain why confidentiality is important and what the rules says about it. This will help me and others to become a better counselor. Ethical Vignette Summary As I began to read and listen to the material that dealt with the Ethical vignette as it dealt with confidentiality and ethical dilemmas that counselor’s will deal with in their day to day work environment. The video presentation made me†¦show more content†¦(1983, c. 755, s. 2; 1993, c. 514, s. 2.) â€Å". Next I looked at what ACA code of Ethics mandates that we do concerning these matters. In Section B.1.c counselor has to respect the rights of all clients to confidentiality and cannot share the information without client consent or without legal or ethical justification. Also in Section C.2.e and f states that the Counselors should take reasonable steps to consult with other counselors or related professionals when they have questions regarding their ethical obligations or professional practice and they must take continuing education so that they can maintain reasonable levels of awareness. Response My reaction to the video at first was â€Å"This is a long video† then I began to really listen to what they were talking about and reflect on what they were saying and how it applies to me right now. I began to change my thought process on how serious this really is. Now believe me I know how important it is because I work in the field every day, but it made me want to make sure that I’m doing the right things the way that they are supposed to be done. Making sure that confidentialityShow MoreRelatedEthical Vignettes2404 Words   |  10 PagesFoster cases, the Sexton case involved approval of release of the audio records by a family member with full legal authority to grant permission. Dr. Orne was not sanctioned in any way for the release of the tapes. 3 1. Please explain which ethical codes are relevant to the preceding cases. Be specific. B.1.b. Respect for Privacy Counselors respect client rights to privacy. Counselors solicit private information from clients only when it is beneficial to the counseling process. Ms. ForwardRead MoreThe Ethical Principle Of Confidentiality Essay757 Words   |  4 PagesVignette One Remley and Herlihy (2016) defines confidentiality as an ethical concept which refers to the counselor s obligation to respect the client s privacy and in session discussion will be protected from disclosure without their consent (p.108). The receptionist never disclosed what was being discussed in wife A session; however, her inadvertent breach of confidentiality occurred the moment she divulged the fact that wife A is a patient at a mental health facility. An important premise toRead MoreThe Ethical And Legal Situations Of Mental Health1416 Words   |  6 Pagesorganization and supervisee at the same time. This paper incorporates 2 case vignettes that deal with recognizing lawful and moral issues that supervisors must manage when working with another trainee or different supervisees. An endeavor to depict the basic leadership process and choices that maintain the moral guidelines of the calling is attempted in this paper. Case Vignette 1 Understanding the ethical and legal situations that are involved in the position of supervisor is importantRead MoreProfessional Counselors : Ethics, And Maryland s Board Regulations1401 Words   |  6 Pages Ethical Vignette Paper 2 Kristen L. Pruitt Liberty University Abstract Professional counselors deal with many legal and ethical issues in the course of treating clients. Some of the issues they may come across include dual relationships, boundaries, bartering, sexual relationships, gift giving, touching a client, and how to begin or end treatment. Some of these issues may seem straightforward in theory, but they can become complicated in practice. In these cases, if possibleRead MoreHow The Turnaround Team May Have Used Gerard And Teurfs Transformation Skills770 Words   |  4 Pagesand ideas of employees to create the new code of ethical conduct. This process would lead to a better chance for buy-in from the employees on transformational change. Tyco used vignettes to communicate changes in ethical behavior. Write a vignette that could be used by Tyco to assist in overcoming the cultural change barriers that companies like Tyco faced. What international issues might need to be taken into account in writing these vignettes? Tyco would need to produce a series of videosRead MoreConfidentiality : Confidentiality And Confidentiality1161 Words   |  5 Pagesexceptions to confidentiality, counselors should be sure to understand and always explain them to the client. â€Æ' Summary Confidentiality is something that a client expects when they choose to meet with a counselor, a mutual known understanding. The vignette presentation covered a multitude of sceneries when dealing with confidentiality and the exceptions to maintaining this confidentiality. According to the presentations when a client or makes an actual threat of physical harm to an identifiable victimRead MoreVignette essay1110 Words   |  5 Pagesthe five Vignettes to write about. Please review the following vignettes. Use your text and class notes as a reference to determine what theoretical approach can assist you in providing an explanation to the reasons why the following individuals have the coping mechanisms and behavior that they do. Identify all the major issues with each scenario. Define the interventions that can assist in each case. Are there any identifiable strengths with each case? Lastly point out any ethical issue sRead MoreLeadership, Consultation, And Ethics958 Words   |  4 PagesWhat are the ethical and legal dilemmas this vignette introduced? What would be your immediate steps and why? Please be specific and make sure that you describe your process of ethical decision making and the solutions/consequences to which this process might lead. Your discussion should be informed by the American Psychological Association’s Ethics Code as well as the Specialty Guidelines for Forensic Psychologists. In dealing with individuals such as Mr. Mendez a variety of ethical and legal dilemmasRead MoreUnderstanding Multicultural Concerns May Influence People Essay1345 Words   |  6 Pagestreatment. Errors of or potentially obliviousness toward social contrasts may create violence or confusion which may require therapeutic consideration. This paper analysis two case vignette. Both vignettes deal with ethical and legal guidelines to be considered with working with a diverse culture. Case Vignette 1 Distinctive ways to deal with treatment inside various cultures, and the route in which culture can strengthen the stigma of certain illness. Cultural pluralism recognizesRead MoreQuestions On Ethics And Ethical Dilemmas1895 Words   |  8 PagesRunning Heading: Ethical Dilemmas Vignettes Capella University Ethical Dilemma Vignettes Advance Ethics Leadership Study in Human Behavior Dr. Washington January 30, 2015 Ethical Dilemma Vignette Abstract In this seminar the researcher will addressed to ethical dilemmas, these ethical dilemmas will be two complex situations that often involves an apparent conflict in which will result in transgressing another. In every organization individuals face ethical and moral dilemmas, which

I Attended A Midsummer Night s Dream At Alley Theatre Essay

I attended A MidSummer Night’s Dream at Alley Theatre on 10/22/16. The play was written by William Shakespeare directed by Gregory Boyd and Dean R. Gladden. This play falls into the category of comedy, more specifically a romantic satirical comedy. You could even say its presentational, in the final scene during Bottom’s play a workman threw a plush dog into the audience and ran up to the person who caught it eager to get it back. This play was absolutely fantastic I enjoyed it far more than expected, A MidSummer Night’s Dream was mysterious,whimsical and humorous. I would see this play again in a heartbeat, I liked it because the set and props were so simple it really made the actors, costumes and story stand out. Prior to this play I had attended Hamlet in Houston but I was in elementary school. I don’t remember what the play was actually about but I remember liking it so you could say my first theatre going experience was a positive one. A couple of we eks ago I had taken a quiz to find out what Shakespeare play I would most enjoy and this is the one that came out. I typed it in only to find out that it s showing at Alley Theatre in Houston. I was curious going into this play I didn t quite know what to expect all I knew at this point was it was a comedy in the woods with fairies. But, wow I was completely blown away by the skill there people possess to make me feel like it was real life even though the play was clearly fictional, it was all so natural and real.

Murderers and Their Victims Essay Example For Students

Murderers and Their Victims Essay This technique is called assonance. In The Laboratory the murderer is scheming to find a really horrible way of murdering her rival, and so uses poison. This death would have been fairly slow and painful as the poison would brand and burn the victim. She likes the idea of poison because it will leave no evidence that it was her, she is amazed how death can be carried in something so small as a drop on earring and it will give the king a chance to see the victim distraught, ugly and in lots of pain. The poets use certain phrases to create the image of a very secretive and magical death. He does this by using words like smoke, which all of a sudden makes you think of wizards and magical things. The writer also gives the impression of lots of potions and mixtures bubbling away in the background. This setting very much matches the sort of murder that was about to take place as the king and his lover thinks she is at the church crying, but instead very secretively planning a murder. It is also secretive because no one would have found out it was her that committed the murder because it would have left no evidence. The killers motives are different in each poem. In the Charlotte Dymond poem Matthews motive to him is to cleanse her of her sin and make her pure again. He is confused and believes he is doing a good deed. His killing is also linked to possessiveness. He may have had the idea that if he cant have her no one else can. He very much loved Charlotte, and I can tell this in the way he describes her, Her skin was soft as sable, her eyes were wide as day, her hair was blacker than the bog that licked her life away. This makes him think that, she is so beautiful and so perfect that it is not right to have a sin hanging over someone as pure as Charlotte. In the laboratory the murderer doesnt care about the effect the murder will have on anybody else. She is more bothered what will happen to her if the plan backfires, as it says in the poem if it hurts her, beside can it ever hurt me? Her motive for the murder is for power. As I mentioned earlier, she believes that if she can become the kings lover lots of riches will become hers. The murder is also an act of jealously. The personality of the killer in this poem is very scheming, cold, because she feels no guilt for what she is doing, and neurotic. My reasons for believing this come from the way she expresses herself in the poem, she is very excited about the murder and is very self-centred. The victims in this poem are also different in their behaviour. Charlotte is put across in the poem as a girl with lots of pride and beauty, yet after reading the poem seems like she isnt as innocent as she looks. She is powerful to control Matthews feelings and actions, but in the attack she is powerless against the razor. She was very nai ve too. In the poem as she had no idea what Matthew knew or felt and certainly she didnt fear him in the slightest or feel unsafe when around him. This is also true in the other poem. The victims were also nai ve and didnt know how the murderer was going to react when told the king didnt love her. In The Laboratory the poet doesnt tell you a lot about the victim. The whole poem is spoken by the murderer so I cant really judge the victim. Given the poem the killer seems a bit out of a head case so I cant really trust what she says about the victim. As always there is two sides to a story. But from what has been said she seems almost like a bully. Laughing at someone elses loss. .udf96dbf1fa0ec65243f42aba70fd7707 , .udf96dbf1fa0ec65243f42aba70fd7707 .postImageUrl , .udf96dbf1fa0ec65243f42aba70fd7707 .centered-text-area { min-height: 80px; position: relative; } .udf96dbf1fa0ec65243f42aba70fd7707 , .udf96dbf1fa0ec65243f42aba70fd7707:hover , .udf96dbf1fa0ec65243f42aba70fd7707:visited , .udf96dbf1fa0ec65243f42aba70fd7707:active { border:0!important; } .udf96dbf1fa0ec65243f42aba70fd7707 .clearfix:after { content: ""; display: table; clear: both; } .udf96dbf1fa0ec65243f42aba70fd7707 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udf96dbf1fa0ec65243f42aba70fd7707:active , .udf96dbf1fa0ec65243f42aba70fd7707:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udf96dbf1fa0ec65243f42aba70fd7707 .centered-text-area { width: 100%; position: relative ; } .udf96dbf1fa0ec65243f42aba70fd7707 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udf96dbf1fa0ec65243f42aba70fd7707 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udf96dbf1fa0ec65243f42aba70fd7707 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udf96dbf1fa0ec65243f42aba70fd7707:hover .ctaButton { background-color: #34495E!important; } .udf96dbf1fa0ec65243f42aba70fd7707 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udf96dbf1fa0ec65243f42aba70fd7707 .udf96dbf1fa0ec65243f42aba70fd7707-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udf96dbf1fa0ec65243f42aba70fd7707:after { content: ""; display: block; clear: both; } READ: Comparing Cultures and Traditions in Poetry EssayThe murderer describes her as very masculine looking, Shes not little, no minion like me!.. those masculine eyes say no! After reading the poems both by male writers it gives me a very deceitful impression of women at that time. Especially in The Laboratory it comes across to me that women are very scheming and untrustworthy. Not only was the victim in this poem very flirtatious but also the murderer, where as in The Charlotte Dymond poem it was only the victim that had betrayed someones trust. The one similarity about the way females are put across in both poems is that both seem very proud. In the Charlotte Dymond poem Charlotte stayed proud all the time. Not affected by the thought she was seeing two men she walked in pride through the moors. I can tell she still had pride because it says of how she was dressed. In The Laboratory the female killer still had pride. She was proud in the way she dressed too and also she was proud of what she was doing. At the very end it says how she brushes the dust off herself and prepares herself for the attack. In The Laboratory my sympathies go out to none of them. I think the victim is just as bad as the murderer by laughing at the killer when she was upset. This all of a sudden makes me think of her as very rude and unthoughtful character. But this gives no means for the killer to do what she did. She could have got some revenge some other way, mentally and not physically. In the Charlotte Dymond poem I sympathise strangely enough with Matthew. This is why I prefer this poem. It is very clever on the mind. I mean what has Mathew done wrong? After studying the poem I convinced myself that the razor was the murderer its-self. Charlotte committed a crime as well and we cannot forget that. Matthew obviously was very confused, upset and wanted to make it all go away and be like it was before. He got punished as well which he did not mind because he accepted after what he did was wrong, but at the time thought he was doing Charlotte a favour. All in all this was a double tragedy. Both poems I studied were both interesting in the way the writers played games with your minds. Although I preferred the Charlotte Dymond poem I also thought The Laboratory was a very clever and well-structured poem. In both poems at some point made me question what was right and wrong to believe.

The Trojan Women A monologue from the play by Euripides Essay Example For Students

The Trojan Women A monologue from the play by Euripides Essay A monologue from the play by Euripides NOTE: This monologue is reprinted from The Plays of Euripides in English, vol. i. Trans. Shelley Dean Milman. London: J.M. Dent Sons, 1920. ANDROMACHE: Hear, that with pleasure I may touch thy soul Not to be born, I argue, and to die, Are equal: but to die is better far Than to live wretched; for he knows not grief Who hath no sense of misery: but to fall From fortunes blessed height, to the low state Of abject wretchedness, distracts the soul With the keen sense of former happiness. Like as the light of life she neer had seen, Polyxena is dead, and of her ills Knows nothing: I, who aimed at glorious rank, And reached my aim, from fortune widely erred: All that to prudent matrons gives a grace, In Hectors house was ever my employ. First, for in this to women blame is due, Charged or not charged, to such as rove abroad, I checked this wandring humour, and remained At home, within my house; nor gay discourse Of females there admitted, but intent On ordering what was useful, deemed myself Well occupied. With silence of the tongue And cheerfulness of look I entertained My husband: where my province to command I knew, and where to yield obedience to him. The fame of this was bruited through the host Of Greece, and wrought my ruin; for the son Of fierce Achilles, soon as I was made A captive, wished to take me as his wife, Doomed in the house of those, whose slaughtring hands I rue, to be a slave. From my fond heart Could I rend Hector, and expand my breast To this new husband, faithless to the dead Should I appear: if I disdain his love, I shall excite the malice of my lords. Short time, they say, to a new lord disarms A womans hate: but her my soul abhors, Who for new nuptials slights her former husband, And loves another: een the social steed, Divided from its fellow, draws the yoke Reluctant; yet the beast, by nature formed Less excellent, nor speech nor reason knows. O my loved Hector, I was blest in thee, Thou was the lord of all my wishes, great In understanding, noble birth, and wealth, And valour: from my fathers house thou first Leddst me a virgin to the bridal bed: Now thou are perished, and I mount the bark For Greece, a captive to the servile yoke. Hath not the death then of Polyxena, Whom thou bewailest, lighter ills than mine! For not to me een Hope, which still is left To all of mortal race, remains; no thought That better fortune eer will visit me With pleasing expectation cheats my mind. We will write a custom essay on The Trojan Women A monologue from the play by Euripides specifically for you for only $16.38 $13.9/page Order now

Marketing and Branding Coco Chanel The WritePass Journal

Marketing and Branding Coco Chanel 1.0 Introduction Marketing and Branding Coco Chanel ). 2.3 Brand performance 2.3.1 Applied marketing mix (4p’s) The performance of the brand in its industry could be made clear after reviewing the key elements of the marketing strategy employed for the promotion of the particular brand. In practice, emphasis is given to four of these elements, which as also known as 4Ps (Burrow, 2008). The particular elements constitute a quite known framework, the marketing mix (Burrow, 2008). The 4Ps included in the marketing mix refer to specific aspects of a marketing strategy. At the first level, reference is made to Product. The term Product, as part of the marketing mix, reflects not only an object, as a materialised element, but also the various characteristics of the object/ product, such as ‘value, packaging methods and materials and brand name’ (Lamb and McDaniel, 2011: 47). Place is the second element of marketing mix; the specific term denotes the geographical area in which the product is available or in which the product is planned to entry (Lamb and McDaniel, 2011). The term Place a lso reflects the means used by a firm for distributing its products internationally or locally (Fifield, 2008). The success of a product in a particular market is depended on the Promotion strategy used, i.e. on the means and the approaches employed for making the target consumers aware of the specific product (Satit et al., 2012). Finally, the Price of a product has to be decided taking into consideration various factors, such as the GDP in the target market, the market’s demographic characteristics/ average income and the status of the local economy (Lee, Cheng and Chen, 2008). If the marketing mix used in regard to a product is not appropriately planned, then target consumers would not be expected to buy the product. The relationship between the marketing mix and the consumer preferences is presented in Figure 3 (Appendices). On the other hand, marketing mix should be structured in such way so that it can respond to actual consumer needs, as these needs are reflected in th e 4Cs framework; the relationship between the two frameworks is presented in Figure 4 (Appendices). The issues highlighted above should be used when describing the marketing mix of Coco Channel. At the first level, in terms of its Product, the particular brand is characterised by exceptional quality (Ma, 2014). In fact, quality involves in all aspects of the brand’s product, meaning not only the materials of the products but also the materials used in the products’ packaging (Ma, 2014). For example, in the case of Chanel No.5 the uniqueness of the product was secured by employing an innovative name and by using a unique synthesis of aromas (Sicard, 2013). Also, the specific brand is related to a country well known for the quality of its cosmetics and clothing: France (Ma, 2014). The potentials of the brand to be expanded worldwide have been limited because of the following need: many of the brand’s products had to be supported by appropriate customer services schemes. Therefore, the selling points of the brand’s products are selected on the basis whether they can have a direct and close reference to France, as the source of these products (Ma, 2014). In regard to its Promotion strategy the specific brand can be characterised as unique: common marketing options are combined with less popular marketing approaches for attracting the consumers’ interest. For example, in its initial phase the marketing of Chanel No.5 has been based mostly on ‘word of mouth marketing’ (Sicard, 2013: 159). In addition, the advertisements related to the specific brand are likely to be included in media and press that are quite popular in the fashion industry, as for example ‘Elite and Vogue’ (Ma, 2014: 48). However, the high quality of the brand’s product has been secured by adopting high Prices, an approach which is considered as expected by which has set limits to the increase of the brand’s popularity (Ma, 2014). 2.3.2 Segmentation, targeting and positioning (STP) For ensuring the effectiveness of a marketing strategy used for promoting a brand marketers need to develop three, key, activities: segmentation, targeting and positioning (STP). As part of marketing, Segmentation reflects the effort of marketers to divide a market into parts/ segments; each of these segments would refer to consumers with common characteristics, such as age, marital status and so on (Cant et al., 2009). By segmenting a market marketers are able to develop marketing strategies that would be welcomed by the target consumers (Cant et al., 2009). However, in order to respond to the expectations of marketers, segmentation needs to be following by targeting. In the context of marketing the term targeting is used for showing the identification of the market segments that will be addressed by a marketing strategy (Boone and Kurtz, 2013). For example, the decision to address only teenagers among the people living in the target market is an example of targeting. As for positio ning, the specific term is used for showing the effort of marketers ‘to place a product in the mind of consumers’ (Boone and Kurtz, 2013: 98). Different approaches are likely to be used by marketers to achieve positioning, as this activity can secure consumer loyalty (Boone and Kurtz, 2013). In the case of Chanel, STP could be achieved by using various approaches. For example, in regard to the particular brand market segmentation could be based on the views of consumers in regard to luxury products. This means that global market would be divided into parts based on the expected perceptions of consumers on luxury products; the evaluation of these perceptions could be based on luxury value as of its various dimensions (Figure 5, Appendices). The market segmentation for Coco Chanel could be also based, alternatively, on the frequency of use of luxury products (Ciornea, Pop and Bacila, 2012, Figure 6, Appendices). Targeting and positioning for the particular brand could be developed using similar criteria. More specifically, in regard to targeting the marketers of Coco Chanel should take into consideration the following fact: due to the high prices of its products the particular brand could not target all social groups, as could be developed using targeting. For example, tee nagers would not be an appropriate target group for the brand’s products. As of positioning also there are certain issues that should be addressed: so far the brand has become synonym of quality; also, since its appearance in the market the brand has been among the top brands in its industry. Therefore, the best approach for positioning this brand would emphasise on ‘product’s class and on price/ quality’ (Boone and Kurtz, 2013: 298). 2.3.3 Brand illustration When referring to brand illustration reference is made to the graphical elements used for presenting the brand to the public. For example, intensive colours could be used in a brand’s logo for attracting the attention of consumers (Shimp and Andrews, 2013). In addition, symbols that denote a particular characteristic of a brand could be employed for making the brand more attractive to the public (Kumar, 2009). In order for a brand’s illustration to be successful it should not follow common patterns, especially those related to the industry involved (Kumar, 2009). In any case, the logo of the brand has not necessarily to reflect the role of the brand in the industry but it needs to offer a view on the brand’s culture, as this culture would show to the public the values and ethics on which the creation of the brand has been based. The logo of Coco Channel is based entirely on the name of its creator. The design and the elements of the specific logo aim to show the close relationship between the brand and its creator’s values; simplicity is also another issue highlighted through the logo of the above brand (Figure 1, Appendices). From this point of view, it could be supported that the brand illustration used in the case of Coco Channel can be characterized as quite successful, promoting simplicity and showing the critical role of the brand’s creator in brand’s success. 2.3.4 Detail evaluation, critical perspective – SWOT analysis As with most business strategies the effectiveness of a firm’s branding decisions is usually decided after checking the characteristics of the brand involved; the performance of the brand in its market has also to be taken into consideration for deciding whether a brand has been successful or not (Davis, 2010). In the case of Coco Chanel the SWOT framework could be used for evaluating the brand’s performance. The Strengths of the particular brand are mostly related to its brand name and its relationship to quality (Carr, 2012). In fact, the specific brand has managed to establish a unique culture, a culture based on ‘the spirit of its creator’ (Kapferer, 2008: 252). In the context of this culture, high quality in clothing would be considered not as an exceptional condition but rather as part of daily life (Kapferer, 2008). The high expansion of the brand in the global market, as compared to other luxury brands, is another important strength of the brand (Ca rr, 2012). However, the brand has an important Weakness: the price of its product is quite high, not allowing a high percentage of consumers to buy the brand’s products (Carr, 2012). On the other hand, the particular brand meets all the requirements of a luxury brand (Figure 7, Figure 8, Appendices). This means that the specific brand has important Opportunities for future growth. Still, there is the problem of continuous recession. Economic turbulences in the global market could result to the limitation of profitability of luxury brands, a fact that would be a severe Threat for the particular brand (JWT, 2009). 2.4 Brand value The achievement of profit, at a pre-specified level, is the key target of a brand, at least for brands used in businesses (Larson, 2012). In this context, a business can significantly enhance its value using one or more brands (Larson, 2012). When having to estimate the value of the brand several issues can appear: the exact profit achieved by using a brand cannot be measured since the gain from employing a brand can result either in the short term or the long term. Also, this gain may not be always monetary; the improvement of a firm’s image in the market is an example (Davis, 2010). Therefore, for measuring the value of Coco Chanel, as a brand, a mixed model would be employed: the valuation framework used by ‘BrandFinance, an organisation based in UK’ (Davis, 2010: 44). The particular framework is based on the following method: a firm estimates the level of the sales it should achieve in the future, for securing profit; then ‘a royalty rate is set for achi eving the above target’ (Davis, 2010: 44). This royalty rate can be used for estimating the current value of the brand, which is the actual brand value (Davis, 2010). The measurement of the brand value using the BrandFinance framework is made clear through the diagram in Figure 9 (Appendices). 2.5 Importance of Coco Channel for the industry Since its introduction, the specific brand has achieved the following target: it has made luxury products more attractive to consumers. More specifically, in the 1920s, when the brand first appeared, women had to face the severe consequences of the World War I; widows were increased and the interest for high quality clothing was quite low (Siddiqui, 2014). The appearance in the market of the products of the particular brand, such as the ‘short black dress and the perfume Channel No.5’ (Siddiqui, 2014), introduced a new era for the relationship between consumers and the fashion industry. Since then, fashion products and luxury products have become quite attractive as this fact has been reflected to the radical expansion of luxury brands worldwide (Figure 2, Appendices). In addition, the particular brand managed to cover the gap between fashion and the other industries. Indeed, up to the appearance of the brand’s products in the market the hierarchy of importance as of the industrial activities worldwide had a standard format: manufacturing and transport industries were mostly valued, as of their potential to cover people’s needs (Kapferer, 2008). Since the introduction of the brand’s products in the market the perspectives for growth in regard to fashion and luxury products were made clear. Entrepreneurs worldwide were initiated to invest in the particular sectors, a fact that enhanced competition and kept quality standards high (Kapferer, 2008). 3.0 Conclusion The performance of Coco Chanel as a brand can be characterised as high. In fact, as proved through the analysis made above the particular brand is one of the most powerful in the global fashion industry. The position of the brand in the luxury sector is also significant, an achievement that denotes the brand’s potentials to achieve further growth. The establishment of a unique culture has been proved to be the approach through which the particular brand secured its success. Indeed, the creator of the brand, Coco Chanel, managed to convince the women in her era that style and quality should be parts of their life style. At the same time, through the particular brand the independency of style from complex forms was achieved: instead of emphasising on heavy and multi-coloured clothing Coco Chanel preferred to use simple lines and just two colours: white and black. This approach made the brand Coco Chanel to distinguish in consumers’ minds. A similar approach was followed i n regard to the other products of the brand: simplicity and innovation have been the key elements of the brand’s products up today. In this context, the success of the brand as revealed through the examination of all its aspects could be considered as expected. In the future, further growth could be achieved on the basis that brand’s culture would remain at the centre of the brand’s strategies. 4.0 References Boone, L. and Kurtz, D. (2013) Contemporary Marketing. Belmont: Cengage Learning. Burrow, J. (2008) Marketing. Belmont: Cengage Learning. Cant, M., Strydom, J., Jooste, C. and du Plessis, P. (2009) Marketing Management. Cape Town: Juta and Company Ltd. Carr, T. (2012) Chanel, Zegna top competitors for perceived brand experience: study. Luxury Daily. Available from luxurydaily.com/chanel-achieves-best-perceived-customer-experience-study/ [Accessed: 20 December 2014]. Chanel (2014) Organisational website. Available from chanel.com/en_US/ [Accessed: 20 December 2014]. Ciornea, R., Pop, M. and Bacila, M. (2012) Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers. International Journal of Economic Practices and Theories. 2 (3). P.143-153. Davis, J. (2010) Competitive Success, How Branding Adds Value. Hoboken: John Wiley Sons. Doyle, P. (2009) Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. Hoboken: John Wiley Sons. Fifield, P. (2008) Marketing Strategy Masterclass. London: Routledge. Graj, S. (2013) Coco Chanel: Personal Branding Legend. Forbes. Available from forbes.com/sites/simongraj/2013/02/20/coco-chanel-personal-branding-legend/ [Accessed: 20 December 2014]. Hanzaee, K., Teimourpour, B. and Teimoupour, B. (2012) Segmenting Consumers Based on Luxury Value Perceptions. Middle-East Journal of Scientific Research. 12 (11). P.1445-1453. Kapferer, J. (2008) The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page Publishers. Khan, E. (2014) Fashion Brands of the World – Top 10. Wonderlist. Available from wonderslist.com/top-10-fashion-brands-of-the-world/ [Accessed: 20 December 2014]. Kumar, A. (2009) Marketing Management. New Delhi: Vikas Publishing House Pvt Ltd. Lamb, C. and McDaniel, C. (2011) Essentials of Marketing. Belmont: Cengage Learning. Larson, C. (2012) Persuasion: Reception and Responsibility. Belmont: Cengage Learning. Lee, Y., Cheng, S. and Chen, C. (2008) Use of the 4Ps Model to Examine Differences between Generic and Brand Marketing Strategies. The Journal of Human Resource and Adult Learning. 4 (2). P.221-244. Listovative (2014) Top 12 Best Luxury Clothing Brands in the World. Listovative. Available from http://listovative.com/top-12-best-luxury-clothing-brands-in-the-world/ [Accessed: 20 December 2014]. Ma, T. (2014) Professional Marketing and Advertising Essays and Assignments. Tony Ma. Pour, B., Nazari, K. and Emami, M. (2013) The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province. African Journal of Business Management. 7 (34). P.3272-3280. Sambamoorthi, N. (2012) Big Data, Data Mining, Predicting Modeling and Visualizations. Available from http://blog.crmportals.com/my-blog/page/24/ [Accessed: 22 December 2014]. Shimp, T. and Andrews, C. (2013) Advertising Promotion and Other Aspects of Integrated Marketing Communications. Belmont: Cengage Learning. Sicard, M. (2013) Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand. Basingstoke: Palgrave Macmillan. 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Chester Zoo Essay Example

Chester Zoo Essay Example Chester Zoo Essay Chester Zoo Essay Once registered, charities have to obey a number of rules, which include regulations covering trustees, accounts, finances and management. Those that are registered as companies have to comply with company law too. A registered charity is not allowed to have political objectives or take part in political lobbying other than in a generally educational sense. What might happen if it was a business (LTD or PLC)?  If Chester Zoo was a business (Ltd or PLC) they would lose numerous customers. Also if they were a business they would have to give money raised out to shareholders so there will be less to spend on the animals. All of the money made by the zoo through entry fees, second spend etc will have to be given out in percentages to the shareholders in the business. So the zoo will not have much money to spend on the animals, this may lead to diseases to the animals and later on deaths. The reason why I stated in the paragraph above that if Chester Zoo was a business (Ltd or PLC) they would lose numerous customers is that they really would. This is because if Chester Zoo was a Public Limited Company (plc) the general public will first if all would not give money to the zoo (donations) because the public would think that a plc like Chester Zoo would make millions and wouldnt help any charities so why should they help. But if Chester Zoo was a Charity limited by Guarantee which they currently are, this would be a good thing for them because people always like to help charities and also they know that charities dont get any funding by the government so there is a more likely chance that people would give money to charities more than plcs, Ltd etc. Also limited amounts of capital can be raised. Shares cannot be sold to the public if money was needed quickly because if Chester Zoo were a business and were to make good profits than the current shareholders wont want to sell their shares, this may lead to disruptions and would-be shareholders who would like to invest in the zoo will stop hoping. And when investors are needed for Chester Zoo there wont be any available. Furthermore if Chester Zoo were to be a business shareholders will first have to all agree for a share to be sold otherwise it cannot happen, for example if most of the shareholders at Chester Zoo didnt want one shareholder to be at the zoo, everyone else will have to agree, if they dont the shareholder will still stay. If Chester Zoo had in excess of 100 shareholders it would be very easy for the business to lose control, communication might be sent wrong which may lead to mayhem. As well as easy to lose control of the business, Chester Zoo can be taken over by bids from members of the public; members already at the zoo might not like the fact that an ordinary man or women will become a shareholder in such a massive business. In addition to that people (investors) might not be interested in buying shares as the zoo would be more interested in the welfare of the animals rather that the welfare of the shareholders. For example Chester Zoos Mission Statement is The role of the Zoo is to support and promote conservation by breeding threatened species, by excellent animal welfare, high quality public service, recreation, education and science This statement doesnt say anything about the welfare of shareholders. This may prevent investors from investing into the business as they may assume that they are not part of the Chester Zoo family.

Writing class Essay Example | Topics and Well Written Essays - 750 words

Writing class - Essay Example ermine the types of technical writings done by biomedical engineers and the importance of technical writing in the field, I conducted interviews over the phone; I was lucky to interview a Biomedical Engineering Technical Assistant (BETA) with a 2 months experience in the job, a Design Engineer with a working experience of 3 years, and a systems engineer who had an experience spanning over 6 years. This paper presents the various technical writings done by the professionals in the 3 different levels as well as the importance of technical writing in the field. The BETA engages in different types of writing almost on a daily basis within the work environment (2, par 1). These ranges from emails, descriptive writing of various procedures, proposals, and technical handbooks, technical guides, and reports on primary or laboratory research (2, par 2). However, the writing of research reports is more common being done almost on a daily basis. For the Design Engineer, writing of technical guides, technical handbooks, evaluation reports, feasibility reports, and recommendation reports are common. Despite the many kinds of technical reports the Design Engineer is required to produce, feasibility reports are most common at this level. The Design Engineer produces almost a feasibility report on a weekly or two-week time as may be necessitated by circumstances. The Systems Engineer primarily focuses on preparation of reports that detail standard operating procedures regarding the operation of various systems, technical specification reports, descript ive reports, user manuals, troubleshooting guides, and white papers. While writing is rare at this level, the Systems Engineer confesses that user manuals are most common, and prepared almost on a monthly basis to guide lower level employees on the use of different software. The BETA admits that while he is required to write the many reports, it is somewhat challenging considering his limited experience in the job. Though not so