Data Analysis Report Essay Example | Topics and Well Written Essays - 2000 words - 1

Data Analysis Report - Essay Example The personal beliefs of the person, balanced by the significance that he or she attributes to the influence of others, help determine behavioural intentions. Finally, behavioural intentions are the integration of one’s attitudes toward certain behaviour along with the subjective norms associated with such behaviour; behavioural intentions have also been shown to influence actual behaviour (Miller, 2005). The theory of reasoned action has been frequently used for determining the purchase intentions of consumers. For example, the study of Korzaan (2003) applied the theory on examining college student’s online purchasing intentions. Findings showed that attitudes toward online purchasing had a significant influence on behavioural intentions to become involved in conducting purchases online. The study of Kim and Cheung (2011) also showed how personal values and beliefs strongly influenced consumer attitudes toward purchasing a particular product; moreover, previous experien ces also helped predict purchase intentions while perceived behavioural control acted as a mediator in the relationship between attitudes and purchase intentions. ... ce Quality It has been asserted by Zeithaml, Parasuraman and Berry (1993) that the quality of services can be measured by examining the gap that exists between customers’ expectations and the actual services delivered by employees. Their SERVQUAL model was developed in order to measure such gap, thereby allowing organisations and researchers alike to determine possible service areas that can be further enhanced. Service quality can be evaluated through the perceptions of customers regarding a specific service and its level of quality, hence the following dimensions: reliability to identify whether employees were able to provide an accurate and dependable delivery of services; assurance which is characterized by the ability of employees to create a sense of trust and favourable expectations among customers; responsiveness which refers to the ability of employees in attending to their customers in a prompt manner; empathy that is demonstrated through care and concern for custome rs’ specific needs; and tangibles that are evident through physical appearances and materials. Service quality has been constantly linked to a number of concepts such as customer satisfaction and loyalty. According to Kondou (1999), customer satisfaction is a positive affective response that is brought about by the person’s evaluation of a certain situation. The theory and practice of service marketing heavily relies on the satisfaction of customer needs due as this can ultimately result to increased profitability. Companies that deliver services which customers often perceive as satisfying can not only increase satisfaction but also increase positive behavioural intentions through customer loyalty. Kang, Okamoto, and Donovan (2004) showed that tangibles showed that tangibles were the most

Theory and Practice of Group Counseling Essay Example | Topics and Well Written Essays - 2250 words

Theory and Practice of Group Counseling - Essay Example By using theories, we attempt to explain, predict, and master. Generalizations and models come from the observations and this comprises of theories. (Theory, 2008.) Throughout the years, literature and studies regarding the disadvantages and manifestations of the group mind are consistent. Studies reveal that the descriptions and estimates of the group mind are undisputed. However, other areas of the group mind must be examined. Group Psychology and the Analysis of the Ego (1951, page 32) reports, "There is no doubt that all the phenomena of the group mind which have just been mentioned have been correctly observed, but it is also possible to distinguish other manifestations of the group formation, which operate in a precisely opposite sense, and from which a much higher opinion of the group mind must necessarily follow." What has not been agreed upon is a question that still remains unanswered and according to Group Psychology and the Analysis of the Ego that concern is, "...how much the individual thinker or writer owes to the stimulation of the group in which he lives, or whether he does more than perfect a mental work in which the others ha ve had a simultaneous share." This book also refers to McDougall, author of The Group Mind. ... McDougall states, "On the whole, therefore, it is not so remarkable that we should see an individual in a group doing or approving things which he would have avoided in the normal conditions of life; and in this way we may even hope to clear up a little of the mystery which is so often covered by the enigmatic word 'suggestion'". (Page 23.) His theory is that the most crucial part in a group is the "exaltation or intensification of emotion" produced in every member of (the group)". (Page 24.) The group gives the individual a sense of unlimited power and replaces the human society, thus the individual will do and approve of things that he/she normally would not do. This theory does, however, state that in a group the minds with lower intelligence bring down the minds of higher intelligence to their level. Lebon states that McDougall's theory goes against a highly organised group's behaviour so he lists five "principal conditions" that must take place in order to raises a group's mental level: 1. There should be some degree of continuity of existence (either material or formal) in the group. 2. In the individual member of the group some definite idea should be formed of the nature, composition, functions and capacities of the group. From this he/she may develop an emotional relation to the group as a whole. 3. The group should be brought into interaction (perhaps in the form of rivalry) with other groups similar to it but differing from it in many respects. 4. The group should possess traditions, customs and habits, and especially such as determine the relations of its members to one another. 5. The group should have a definite structure, expressed in the specialisation